The RTX 5090 Now Costs Around $5,000: How GPU Pricing Got Here
A card that launched at $1,999 is selling for roughly two and a half times that. Here's what the numbers say and what reports suggest about supply.
Nvidia’s flagship graphics card has quietly turned into a punchline that is also a price tag. According to TechSpot, a regular GeForce RTX 5090 now costs about $5,090, a figure that lines up neatly with the model number.
The numbers. The RTX 5090’s original MSRP was $1,999. TechSpot reports the card was around $4,900 in the US recently, with prices up 20 percent over the past month and 41 percent higher than in February. That puts typical pricing about 145 percent above MSRP. TechSpot cited listings of $5,090 for standard cards, $5,740 for a premium ROG Astral model, and a $10,000 anniversary bundle.
Why prices are climbing. The broader context is a memory crunch driven by AI data center demand, which has pushed up prices across the components industry. TrendForce’s third-quarter forecast, published July 3, said DRAM contract prices are expected to rise 13 to 18 percent quarter over quarter and that the market remains extremely tight. One wrinkle: TrendForce also noted that Nvidia’s Blackwell architecture has not generated the GDDR7 demand surge that had been anticipated, a reminder that the picture is complicated.
What reports say about supply. Treat this section as reporting, not confirmation. Headlines from PC Gamer say Nvidia is reportedly looking to cut gaming GPU production by up to 40 percent in 2026 because of VRAM supply issues, and that Nvidia reportedly won’t release any new RTX graphics cards this year, with the RTX 60 series said to be pushed back too. Tom’s Hardware also reported that the RTX 50 Super refresh is reportedly stuck in limbo over the price of 3GB GDDR7 modules. Nvidia has not, in anything we retrieved, officially confirmed these claims.
A telling detail. Tom’s Hardware ran a story on Nvidia selling RTX 50-series GPUs at MSRP during QuakeCon 2026, with the headline noting that cards sold at launch prices more than a year after release “are now considered an attraction.”
What it means for you. If you’re shopping for a GPU, expect prices to be volatile and check current listings rather than trusting launch MSRPs. The RTX 5090 is the extreme end, but the same forces are pressing on consoles and handhelds too. For now, the only official numbers are the old ones. The market numbers are much higher.